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Priceline Com Harvard Business Case

Priceline.com Harvard Business Case

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Title: Priceline.com Harvard Business Case

Essay Details:

Subject: Business

Author: Alisa P

Date: October 3, 2013

Level: University

Grade: A

Length: 3 / 857

Essay text:

With priceline, instead of the seller setting the price, the buyer makes an offer of what he or she is willing to pay and sellers compete for the buyers business. This innovation represented a first in that general non commercial consumers have never been able to name the price they will pay and have sellers respond. Problem Analysis After enjoying much initial success by utilizing the internet and a patented technology which connected buyers to sellers, priceline began to suffer growing pains early on. Initially priceline was successful because it concentrated solely on airline seats. Airlines were more than happy to fill empty seats for any price rather than fly with an undersold plane...

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