Priceline

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Title: Priceline

Essay Details:

Subject: Business

Author: Rose M

Date: July 23, 2014

Level: University

Grade: A

Length: 3 / 753

Essay text:

This segment of traveler has little to no brand loyalty as they primarily seek to find the best price for their trip. Price sensitive consumers purposely choose to use Priceline.com over the airlines' individual websites. When consumers consistently find better prices for travel arrangements on Priceline.com, they are more likely to continue to use Priceline.com for all their travel needs. - Brand awareness for Priceline.com and received the "mega brand" status only after 150 days after its launch. - Travel consumers are able to use a variety of outlets to find and purchase hotel accommodations and airline tickets...

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