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Additionally, we will determine the impact on demand for the Santa Fe if the incomes of Hyundai customers increase by 10 percent. We will use the income elasticity of demand concept to help us determine that impact. Our goal is to help the company determine the best unit price to maximize revenue. We will begin with some background information on the vehicle.
Here is some background information on the vehicle. The Hyundai Santa Fe's first year of production was 2001. Not only was it their first Suburban Utility Vehicle (SUV), it was also Hyundai's first vehicle designed with American consumers in mind, "We saw that this SUV market was defined by chunky, truck-platformed models such as the Cherokee, Xterra, Wrangler, Explorer, 4Runner and the Blazer," said Hyundai's U...
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