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This empirical consistency suggests that firms have an opportunity to price discriminate profitably rather than charge ? uniform price to all consumers (Gilbert, 2003, pp. 89).
There is ? vast literature in economics on th? theory of price discrimination , and ? number of important papers in marketing have discussed different forms of price discrimination and how they might be implemented in practice. Whilst price discrimination by ? monopolist always leads to profits that are at least as large as those under uniform pricing, th? competitive implications of price discrimination in oligopoly markets are more subtle...
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