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This is not without its faults though. Anheuser-Busch?¦s aggressive advertising campaign has targeted more than who they bargained for. Through A-B?¦s catchy advertisements, they have attracted customers other than the 21+ age group, and recreational drinkers. It is the opinion of many researchers that Anheuser-Busch is negligent in their advertising, and insists that changes need to be made. Through proper regulation of their advertising, consumers would be allowed to make choices free of media persuasion. Situation Analysis Environment: Cooperative Anheuser-Busch Companies, Inc. continually seeks opportunities to maximize shareholder value and increase efficiency...
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