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In that respect, Riordan’s PR plans will work to promote activity for this new facility move into Mexico. Riordan’s main PR objective in addressing issues behind this new facility change is to communicate positively with its primary publics. Riordan plans in building media relations and connecting with new employees and communities using media releases and hosting various open-house and communities events. Riordan’s tactical plan will use five different PR tools to support the overall theme of the company’s campaign. A comprehensive evaluation of the Riordan’s PR performance will be incorporated along with list of the risks behind using some of these PR tools that have been executed in this campaign...
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