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Being an everyday coffee-drinker, it is particularly interesting for me to analyze whether the coffee company that represents the U.S. will be successful when entering the Dutch market.
? NEW MARKET BACKGROUND
? Economic Background
The openness of the Dutch economy is reflected in attracting foreign companies. Favorable tax treatment for profits earned by multinationals has boosted Netherlands’ attraction as a location for foreign direct investment (FDI). Moreover, international comparisons of the major economies have consistently ranked the Netherlands as one of the most attractive destinations for FDI...
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