Positioning Fiat Stilo
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Title: Positioning Fiat Stilo

Essay Details:

Subject: Business
Author:
Date: May 20, 2014
Level: University
Grade: B
Length: 3 / 630

Essay text:

In this segment images are created and consolidated. Within this large segment there are four main divisions; after a client study 2 main groups where selected: ? 5-door buyer: oriented towards a predominantly male population, brand-loyal, valuing safety and comfort in the mid-high standard of living. ? 3-door buyer: younger, mainly male less brand-loyal with higher purchasing power Competition: ? 6 main competitors currently well-positioned in their respective niche. Within the competition, there are two very marked strategies followed: o Enter the market by selling very basic versions in order to attract clients by using the price, and then try to sell a superior version...

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