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Essay text:
In this segment images are created and consolidated. Within this large segment there are four main divisions; after a client study 2 main groups where selected:
? 5-door buyer: oriented towards a predominantly male population, brand-loyal, valuing safety and comfort in the mid-high standard of living.
? 3-door buyer: younger, mainly male less brand-loyal with higher purchasing power
Competition:
? 6 main competitors currently well-positioned in their respective niche. Within the competition, there are two very marked strategies followed:
o Enter the market by selling very basic versions in order to attract clients by using the price, and then try to sell a superior version...
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