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Essay Details:
Essay text:
Nike is positioned as a premium-brand, selling well-designed and expensive products.
Point Of Difference (PODs)
Nike also sells its own products at nike.com that allows customers to design shoes and directly delivers them from manufacturer to customer’s house.
Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan:"Just do it".
Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desire to succeed...
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