Positioning

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Title: Positioning

Essay Details:

Subject: Business

Author: John J

Date: September 4, 2015

Level: University

Grade: A

Length: 3 / 751

Essay text:

With positioning you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. With this approach, a company creates a ?position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Product positioning is an important strategy for achieving differential advantage. Positioning reflects the "place" a product occupies in a market or segment. A successful position has characteristics that are both differentiating and important to consumers. Every product has some sort of position ? whether intended or not...

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