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Furthermore the financial condition of the company was very bad, so they had to make profits in short period of time, which explains the low price strategy and the big chain distribution, that makes it easy to get economies of scale in a short time.
Also the company just pays a small price for its raw materials in Costa Rica, which makes it easy to maintain a low price strategy in the US market.
The doors of the company are in the lower price category for wooden doors, but they seem to be superior of those doors from the competition concerning quality.
Place:
The company is involved in an intensive distribution through big chains of building supply retail outlets...
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