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Essay text:
The threat of potential entrants
2. The bargaining power of suppliers
3. The bargaining power of buyers
4. The threat of substitutes
5. Competitive rivalry amongst existing firms
The threat of potential entrants – Low
The threat of potential new entrants for the vending industry is considerably low as there are many barriers to overcome.
Barriers to entry can be viewed as follows:
Access to distribution channels
The vending industry depends heavily upon a variety of products from different manufacturers. As the industry serves all kinds of public and private locations (under highly governed regulations and policies, it requires strong access to distribution channels in order to maintain a competitive edge...
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