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The activities of a company that add value can be categorized as either primary or supportive.
Primary activities are related to the production and distribution of a company’s product or service. The primary activities are inbound logistics, operations, outbound logistics, sales and marketing, and service. In relation to Starbucks, inbound logistics is receiving the daily inventory, which consists of milk, coffee beans, pastries, syrups and more. All these materials are stored at each Starbucks location before distributed to the customer. The operations and outbound logistics involve the making and distributing of the coffee to the customer...
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