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The industry that will be used in this paper is the cell phone industry.
Porter’s Competitive Analysis
Porter’s Five Forces Model is made up of five forces and they are as follows: buyer power, supplier power, threat of substitute products or services, threat of new entrants, and rivalry among existing competitors. These five powers are looked at by evaluating the industry from all standpoints and seeing what the risk are involved with entering the industry. Buyer power is high and supplier power is low when they have many options to choose from; however, the powers are the opposite when the choices are of lesser means because the buyer power will be low and the supplier power high...
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