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Moreover, Zara with 75-90 new stores within 2003 takes the lion's share in group's current year store openings (total openings for 2003: 260-315). The purpose of the Porter analysis is to analyse the competitiveness of the market.
Threat of entry
Threat of entry to the apparel industry is medium. Economies of scale play the moderate role (as stated in the case study), capital requirements for entry vary, distribution channels are available, threat of retaliation is medium and government legislations play only a moderate role. On the other hand market experience and differentiation play the vital role...
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