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It is completely genius and has completely revamped the standards for organizational behavior for companies here in the United States and other various countries. This is precisely one of the many reasons the company has had such renowned success across the world.
“The public explanation as to why Starbucks is so successful, as suggested by Howard Schultz, who with David Olsen acquired Starbucks in 1987 from its founders, is that the company is absolutely dedicated to brewing the best cup of coffee in the world” ( Plog, 2005). This is from the consumer stand point, if you ask what motivates the employees to be dedicated to serving the “best cup of coffee in the world” (Plog, 2005), they will probably tell you some of the amazing benefits of working for such a name...
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