Pioneer

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Title: Pioneer

Essay Details:

Subject: Business

Author: David K

Date: May 18, 2011

Level: University

Grade: A

Length: 4 / 1012

Essay text:

Pioneer and three other competitors. In August 1975 the four companies signed consent decrees with the FTC promising not to engage in the alleged practices. The immediate impact of the consent decree according to Home Furnishings Daily was a price war which lowered dealer profit margins to 5 or 6 %. In 1976 retail dollar sales jumped 12.6% and unit sales increased 9.4% over the previous year. In 1975 U.S. Pioneer net sales increased to $87 million and the market share increased in all hi-fi product categories. The hi-fi market was growing and the buyer profiles for component parts were changing...

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