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Nevertheless, both companies encountered their difficulties as the global environment changed and have then undergone major restructuring over the years.
1. Aspiring to create significant product innovations at the beginning, Philips later became a leader in industrial research and was selling into diverse markets in the world. Also, by anticipating the war during the late 1930s, Philips transferred its overseas assets and research laboratories abroad and decided to build the postwar organization on the strengths of the NOs. Their greatly increased self-sufficiency during the war had allowed most to become adept at responding to country-specific market conditions and build the respective technical capabilities...
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