Philip Morris CSR

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Title: Philip Morris CSR

Essay Details:

Subject: Business

Author: Julie C

Date: June 3, 2016

Level: University

Grade: A

Length: 18 / 5316

Essay text:

This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large1. Nowadays, CSR becomes more and more popular among big companies because it makes them able to be perceived in better light, by their customers. In current dense market, firms have to fight for the customer by offering something new or unique. They use CSR in order to create customers’ loyalty based on distinctive ethical values...

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