Philip Morris

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Title: Philip Morris

Essay Details:

Subject: Business

Author: Karen B

Date: May 15, 2014

Level: University

Grade: A

Length: 1 / 278

Essay text:

During the 80's and 90's, the tobacco industry starts marketing heavily in areas outside the U.S., especially developing countries in Asia. Marlboro is considered the word's No. 1 most valuable brand of any product with a value over $30 billion! Over this period, there is a battle between Coca Cola and Marlboro as the No. 1 brand in the world! Philip Morris has over 40,000 employees and some 50 factories around the globe, they take our responsibility for our workforce, and for the environment they live and work in, very seriously.They work with governments around the world to ensure that our production methods are sound, sustainable and socially responsible, and they're committed to reducing the environmental impact of their business activities...

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