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In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE women shops. NIKE sells its products throughout the US and in about 200 other countries.
According to www.nikebiz.com Nike's mission is as follows, "To be an innovative and inspirational corporate citizen in a world where our company participates. We seek to protect and enhance the Nike brand through responsible business practices that contribute to profitable and sustainable growth." This mission portrays its management's beliefs and values of their desire to be number one and maintain the leading position in the sports and fitness shoe and apparel industry...
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