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The state of competition in an industry depends on five basic competitive forces i.e. entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry among current competitors. (Porter, 1980) Daimler Chrysler's strategy rests on four pillars: global presence, strong brands, broad product range, and technology leadership. The objective of this analysis is to investigate how the organization needs to form its strategy in order to develop opportunities and protect itself against competition and other threats.
Company Introduction Mercedes Benz is firmly established as an independent brand within one of the world's leading car companies- DaimlerChrysler AG...
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