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Essay text:
Axitinib combined with gemcitabine reduced the risk of death - by 26 percent compared to gemcitabine alone (HR=0.74; CI 0.427 - 1.284) .
All told, Pfizer’s Axitinib promises a better value proposition on all counts of efficacy, overall survival and delivery than existing therapies and future therapies must content with the superiority of Axitinib’s results.
SWOT ANALYSIS
Strengths
• Strong marketing and sales capabilities to roll out a successful product pre and post launches.
• Axitinib presents a strong value proposition for gold stand in PC treatment
• Long standing relationships with the medical community
Weakness;
• Pfizer is relatively a new entrant in the cancer space compare with competitors like Genentech and Lilly...
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