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Essay text:
Pfizer’s pride in its sophisticated research and development was shown in its new and useful products for the market. The company invests more in research and development than any other animal health company.
Current Market Background
The current market is not doing so well for Pfizer and their customers. The industry faces a situation of overcapacity, which depressed prices, as demand for beef products had declined over the years. In addition, flood of imports resulting from NAFTA regulations worsen the situation.
Market share of beef products had declined from 44 percent in 1970 to 32 percent in 1997, whereas pork and poultry gained share...
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