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In addition, recent controversies have erupted regarding Merck's drug Vioxx, and Pfizer has been the target of unwanted publicity regarding its painkiller Celebrex. This research considers the strategic position of Pfizer, including its strengths and weaknesses as well as the opportunities and threats that it faces, its strategic priorities and the acquisition strategy that it might follow.
SWOT ANALYSIS
Pfizer's primary strength is its size and expertise in the industry. Its reputation has suffered somewhat in recent months as controversy has surrounded the industry as a whole due to the Vioxx issue, and Pfizer has suffered because of its own problems with Celebrex...
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