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However, South Africa has the problem of enormous socio-economic inequalities, which were encouraged by the apartheid regime. S. Africa has been described as a powerhouse of Africa. In addition, its major strengths against competitors include its physical and economic infrastructure, natural mineral and metal resources, a growing manufacturing sector, and strong growth potential in the tourism [Anon 2006(4)].”
The purpose of this section is to analyze the economic environment of South Africa, and determine whether or not the targeted market is an attractive one for the company to enter. Determining the level of attractiveness will primarily focus on an analysis of the economic factors that will affect or assist the company before it enters the market, and it will also verify whether or not entering this particular market will have a positive overall outcome for the company, both in expanding its global image and generating desired levels of profits...
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