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Direct e-commerce is where services or goods can be delivered on line, such as music downloads. Indirect e-commerce is where goods and services ordered on line but delivered off-line, for example by post or courier.
Whether direct or indirect, the potential benefits that e-commerce can bring to businesses and consumers are evident in terms of cost savings and convenience; however it has also brought various challenges and uncertainty to the formation and enforcement of contract and more importantly to the protection of consumer interests.
With a view of protecting consumers thus promoting the development of e-commerce through renewed consumers’ confidence, the EU has adopted an array of Directives including the 1995 Data Protection Directive, the 1997 Distance Contracts Directive, the 1999 Electronic Signatures Directive, the 2000 E-Commerce Directive and the 2002 Privacy and Electronic Communications Directive and so on...
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