Pest Analysis

Essay text:

However they are usually beyond the control of the corporation and must normally be considered as either threats or opportunities. Remember macro-economical factors can differ per continent, country or even region, so normally a PEST analysis should be performed per country. In the table below you find examples of each of these factors. Political (incl. Legal) Economic Social Technological Environmental regulations and protection Economic growth Income distribution Government research spending Tax policies Interest rates & monetary policies Demographics, Population growth rates, Age distribution Industry focus on technological effort International trade regulations and restrictions Government spending Labor / social mobility New inventions and development Contract enforcement law Consumer protection Unemployment policy Lifestyle changes Rate of technology transfer Employment laws Taxation Work/career and leisure attitudes Entrepreneurial spirit Life cycle and speed of technological obsolescence Government organization / attitude Exchange rates Education Energy use and costs Competition regulation Inflation rates Fashion, hypes (Changes in) Information Technology Political Stability Stage of the business cycle Health consciousness & welfare, feelings on safety (Changes in) Internet Safety regulations Consumer confidence Living conditions (Changes in) Mobile Technology Completing a PEST analysis is relatively simple, and can be done via workshops using brainstorming techniques...