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Essay text:
Persuasion in advertising is not that brash. Some might even go far as to say it is an art. Well, like art, you have to look at it from different angles.
Below are some tips that will help you become more successful in the field of advertising.
Know Your Audience.
This is the basic rule when it comes to persuasion in advertising. No matter how enticing the woman in a poster for a liquor brand might be, it's not going to work if your target audience is composed of straight women. They just won't go for that. The same logic applies to when you're catering for the rich and the poor. You have to study your target group in order to come up with the most suitable ad campaign...
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