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Essay Details:
Essay text:
Refer to analysis details on pages 5, 6 and 7.
SWOT
Strength:
• Location: DHC is located close to its customers.
• DHC is financially well supported by its owner PCH which is one of the biggest hospitals of the country.
Weakness:
• Offers limited services and working hours.
• Does not have enough operation capacity at lunch time.
• It is not well known in the community due to lack of promotion.
• The customers may not be as satisfied, as they should be.
Opportunity:
• Offers additional services and expand working hours to increase customer base.
• Increase referrals from PCH and by word-to-mouth...
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