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In consequences, companies are using home routines and methods to manage its subsidiary, assuming that something that works in their countries must work in anothers (Permutter 1969). This is somehow wrong attitude and this model fail to take under consideration factors present at the foreign markets such as cultural differences, legal issues and marketing differences in terms of customer's preferences (Heer and Noon 2001). However, enthusiast of this approach very often claim that it is difficult to find sufficient managers on the foreign and in consequence less known market. They also stresses that home country exaptriates give the headquarter
more control over its overseas unit...
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