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Essay Details:
Essay text:
They strive to maintain quality and constantly improve efficiency and service. Perdue Farms Inc. has a mission to provide the highest quality poultry and poultry related products to retail and food service customers. They want to be the recognized industry leader in quality and service, providing more than expected from their customers, associates, and owners.
1) Perdue Farms Target Market ?consumers who are relatively price-in-sensitive and demand a good quality product.
2) SWOT
a. Competition ? 53 integrated chicken broiler companies account for 99% of the ready-to-cook chicken. Among these 53, 20 of the companies make up 80% of production...
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