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This had a particularly bad consequence for shareholders who carried burden for restructuring and beverage unit problems in South American markets, at a cost of $525 million.
?X There is another health issue happened in India where Pepsi soft drink products had 36 times the level of pesticide residues permitted under European Union regulations, which gives bad reputation in world arena
?X Pepsi spend a lot of money on endorsement deal to pop stars but unfortunately most of it was failure.
?X Their promotions are only towards teen and not growing generation who are the next generation.
Opportunity
?X Expand their market to Middle East, Asia, and Latin America...
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