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Pepsico Market Segmentation

PepsiCo market segmentation

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Title: PepsiCo market segmentation

Essay Details:

Subject: Business

Author: Walter T

Date: July 18, 2011

Level: University

Grade: A

Length: 4 / 1057

Essay text:

Those mergers have been divided in categories such as food, beverage and snacks. Now, Pepsi Brand is part of a group of beverage brands which consists of carbonated soft drinks, mineral water, ready-to-drink teas and coffees, juices as well as isotonic sport drinks. Market segmentation Market segmentation is the process of dividing markets comprising the heterogeneous needs of many consumers into segments comprising the homogeneous needs of smaller groups (Guille M). Segmentation is usually done by demography, geography and socioeconomic variables. The easiest way to segment consumer market is to use demographic variables such as age, gender and education level...

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