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It also marketed and distributed noncarbonated-beverages. In 1985, Coca Cola implemented strategy of Bottling Spinningoff so that ROE rise from 23% to 57%. Douglas Daft instituted major organizational change such as cutting staff, reduce bureaucracy, and come up with new noncarbonated products. In 2000, Coca Cola annual sales were $20.5 billion and its market value $110.1 billion. Analyst were optimistic the change in management would return the Coca Cola, Co. to its glory days.
PepsiCo Background
PepsiCo sold and distributed salty and sweet snacks under the Frito-Lay trademark and manufactured concentrates of Pepsi, Mountain Dew and others...
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