Pepcid Case Study

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Title: Pepcid Case Study

Essay Details:

Subject: Business

Author:

Date: July 21, 2012

Level: University

Grade: A

Length: 10 / 2912

Essay text:

Many pharmaceutical companies are looking towards the OTC market for revenue protection and lifecycle extension for their major products. Although certain sectors of the OTC market are maturing, growth opportunities do exist in emerging markets and the leading antacids such as Mylanta, Maalox and Tums, those products' market share dominance will be challenged. Currently, many firms sought to overcome their lack of experience in marketing consumer products through alliances of various forms—mergers, joint ventures, or licensing agreements. Pepcid, Tagamet and Zantac are among the most successful prescription drugs ever marketed...

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