Pepcid AC

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Title: Pepcid AC

Essay Details:

Subject: Business

Author: Wendy B

Date: February 2, 2014

Level: University

Grade: A

Length: 4 / 954

Essay text:

Pepcid is well known for its quick heartburn relief has a stable market position but is still behind the leading competitors Tagamet (from SmithKline Beecham) and Zantac (from Glaxo Wellcome). The prescription ulcer drug market of H2 ? receptor antagonists in United States was $3.3billion in 1994. Zantac was number one in the H2 ? receptor antagonists market preceding Tagamet and Pepcid. Pharmaceutical companies have enjoyed significant financial growth when switching drugs from prescription to over-the-counter (OTC). Johnson & Johnson has enjoyed the success of a tremendous increase in sales after switching Imodium, an anti-diarrhea medication, to OTC...

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