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Each firm has strong brand names and has the right mixes of resources and capabilities. Small firms lack the resources and capability of acquiring enough capital to compete with the larger firms.
In the industry's "rest of the world category" which includes Eastern Europe, Latin America, Asia Pacific region, and the Middle East, PC market share expanded by 22.2%. The top five firms own 50.9% of market share while the other 49.1% are held by smaller firms throughout the world. Any smaller firm with the right resources and capability may be able of achieving economies of scale given the openings of the foreign market...
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Common topics in this essay:
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