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Essay text:
Outlets in Japan and overseas include suburban retailers, tenant shops, and "built-in" shops.
Strengths
? Technologically advanced
? #1 in Japan and #3 globally
? Extremely well known in Japan for its all retails that pursue of individual customer satisfaction and needs, from beginning to end
? "Web-mimir" service that allows customers to seek out their ideal eyewear via the Internet, and then actually try the glasses on at the nearest shop
? Industry leader in innovation
Weaknesses
? Maintenance issues for their eyewear system
? Turnover as a result of technology
? Customization takes longer
Opportunities
? Expand to the US and elsewhere
? Internet customers globally
? Increasing senior population in Japan
? The increase in computer/video usage leading to bad vision
Threats
? Lasik surgery
? Higher priced eyewear
? Designer eyewear not available through them
? Competitors
Paris Miki sells to everyone that can access the web or go into a store...
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