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As a media company, Paramount has a presence in most of the entertainment sectors (see Exhibit 2). There seems to be a drive toward consolidation and several industry members are looking to diversify and round out their entertainment business portfolios. During this period Paramount was also experiencing increasing costs and continuous management turnover, which were starting to diminish financial performance. Viacom and QVC see this as an opportunity since they might be able to reduce certain costs through combined operations and improved distribution channels. Viacom and QVC, which are evaluating Paramount as an acquisition opportunity, see potential for further distribution of Paramount content (library, film, etc...
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