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This is very impressive for this type of fast-casual food industry.
Part of exciting market segment: The new fast-casual market segment is developing quite rapidly and these restaurants are becoming key players in the industry. This market is a combination of the quick service of traditional fast-food restaurants with the higher quality food products found in sit-down restaurants. It?s a $6 billion industry growing at 15 to 20 percent each year. (Dess)
International Growth: By the en of 1997, the company had 96 bakery-cafes outside the United States, in Chile, the Philippines, Indonesia, Thailand, Brazil, and the United Kingdom...
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