Panera Bread

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Title: Panera Bread

Essay Details:

Subject: Business

Author: William L

Date: June 2, 2014

Level: University

Grade: A

Length: 3 / 820

Essay text:

St. Louis?based Panera Bread Company, a chain of specialty bakery-cafes, has grown from 602 company owned and franchised units in 2003 to over 877 today. In 2005 alone, its sales increased by 33.6% and its net income increased by 35.2%. So what's Panera's secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we'll see, Panera Bread's success can be explained in two words: positioning and execution. Changing Consumer Tastes Panera's roots go back to 1981, when it was founded under the name of Au Bon Pain Co. and consisted of three Au Bon Pain bakery-cafes and one cookie store...

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