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Second, we studied the markets to determine whether successful entry would be permitted due to current constraints/limitations and further, whether it made business sense for the new P&G global strategy (fit). Finally, a competitive landscape assessment of each region?¦s skin-care market allowed us to understand the viable success of SK-II within its peer product offering space.
Chinese Expansion: China is predicted to become the second largest beauty product market in the world, with the prestige cosmetics segment growing at 30 to 40% per year. With few competitors serving this segment, potential growth within this target market (the sophisticated and wealthy urbanites), is extremely promising...
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Common topics in this essay:
- China Currency Reserves Top Japan's, China Business News Says
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