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This product was the culmination of research started in the 1920s to develop an effective household detergent. The extended program was due to P&G’s dominance in the household market and history in the soap making industry. James Gamble started his career as a soap maker and later joined forces with his brother-in-law, William Procter, in 1837. While once competitors, they joined together and made what is now the 14th largest company in the U.S. in terms of profit.
P&G currently has 23 different brands that generate over a billion dollars in sales annually, but they’re not stopping there. Growth continues for P&G as they constantly introduce new products and research the wants and needs of their consumers...
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