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P&G was one of the first companies that established brand management by setting up marketing team for each brand and leave them to compete against each other. Also, first company advertises nationally. P&G built its brand by using innovation marketing techniques. For example 1961 introduced the first disposable diaper, Pampers. Now a day, the company has one of the strongest collections of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun...
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