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GM is and has been the world's leader in automotive sales since 1931. (GM Website, 2004) By any corporate measurements, the company is a behemoth, operating across the globe with a 15% share of the world's automobile market. The company also houses one of the world's leading financial services companies, GMAC (GM Website, 2004). Though this giant company reports as a single entity, its two businesses are well separated. Our analysis will focus primarily on the automotive division.
The history of the automotive division is a novel one, spanning almost a hundred years with the incorporation of GM in 1908...
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