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Essay text:
A largely known example of outdoor advertising is billboard advertising, which represents the largest segment of outdoor advertising and holds the greatest visibility. Outdoor advertising is expanding and proves itself to be a viable, effective and, with new technology, and increasingly attractive form of advertising, despite governmental and legislative attempts to crust its progress.
This alternative outdoor media was originally developed for bridge gaps in urban centers, and has grown today into a sophisticated and viable business. The objective of these ad forms is the targeting they provide, and their synergy within micro markets...
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