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Outback Steakhouse Case

Outback Steakhouse Case

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Title: Outback Steakhouse Case

Essay Details:

Subject: Business

Author: Pamela H

Date: January 9, 2015

Level: University

Grade: A

Length: 7 / 1843

Essay text:

About the same time Gannon played a significant role in several New Orleans restaurant chains. Outback Steakhouse, formerly known as Multi-Venture Partners, was founded in 1987 after Sullivan and Basham sold their Chili's franchise to fund their venture and they invited Gannon to join. In 1988 the trio opened their first two restaurants in Tampa, Florida. Together, the founders managed to create an Australian themed eatery that served dinner only. The company was able to find a niche market, an untapped opportunity between high-priced and budget steakhouses to serve quality steaks at an affordable price...

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