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Essay Details:
Essay text:
They did not even call their employees by traditional names such as employees or associates. Rather, the staff is called Outbackers. This was something that the mainstream restaurants were not doing and set Outback apart from the competition.
Core Purpose:
? Give customers an experience when dining at Outback
1. Why? To make Outback unique
2. Why? Make Outback stick in customers minds
3. Why? Give customers an enjoyable dinner
4. Why? So customers and Outbackers have fun
Core Values:
? Have a fun and enjoyable environment for everyone (Outbackers, customers, etc.)
? Sharing the success of the company with everyone
? Everyone is involved with the company
B-Hag:
Find a way to stay on top of the industry without cutting corners...
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