Osim Marketing

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Title: Osim Marketing

Essay Details:

Subject: Business

Author: Eugene H

Date: December 9, 2015

Level: University

Grade: B

Length: 10 / 2797

Essay text:

So far, not many companies have been successfully penetrated into this market. This has been attributed to the existence of unlicensed massage parlours which results in a budgeted pricing for each session. Secondly, the unlicensed massage parlours need not pay a hefty licensing fee to the Singapore Physiotherapy Association (SPA) and the employees are comfortable with rock bottom salaries. PhysioScience?s product offers a basic massage mix where a variety of massaging techniques could be stand out from its competitors. The product should portray a decent image while keeping a quality standard for its professional service...

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